L'Oréal (China) – CRM Implementation
L'Oreal is a leading company in cosmetics industry worldwide. L'Oreal China is the first company in Chinese cosmetics industry to implement CRM for its all brands include Lancome, Biotherm, Shu uemura, VICHY, Loreal Paris, Maybelline, etc.
When other multi-nationals in China start to plan a CRM solution, L'Oreal China has already benefited from the matured CRM projects provided by arvato services China which running in it's different brands. In 2006, L'Oreal China Corp introduced Siebel system as the corporate tool with the assistance of arvato services China, it will consolidate L'Oreal China's leading position for CRM implementation in cosmetic industry.
For further information, please contact sales support line: 021 54415577 or
email to lily.lu@bertelsmann.com.cn
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L'Oréal (China) 
