Campaign Management
With Salesforce's campaign management capabilities, you have a single spot for effectively planning your marketing spend, managing all your initiatives and campaigns, and analyzing performance and results. The benefits will be:
To optimize your marketing spend;
To improve the quality of the leads you generate;
To measure campaign performance and effectiveness;
To determine which marketing activities generate the most revenue.
Based on our years of proven success campaign management and implementing experience, our team of experts will provide the customerized solution to build up the relationship between you and your customers.
Market Segmentation
Create targeted campaigns by segmenting your audience (based on demographics, product interest, and so on) and designing messages and offers for each group. Use a built-in wizard to easily add contacts and leads to lists right from within campaigns
List Management
Easily export campaign lists in multiple data formats for seamless hand-off to our direct mail center and our partner, such like post office
Campaign Execution
Fulfill and send out the campaign by different effective channels: Direct mail, SMS, E-mail, summarize and verify the incorrect list information through any of the returns for the further contacts.
Direct mail:
Digital printing
＞ Material preparing
＞ Enveloping of address and zip code printing according to standardized format of China post
＞ Matching with data
＞ Material cutting, folding and inserting into the envelop
＞ Sorting by postal code
＞ Dispatch through Post Office
Print-on-demand
SMS:
＞ Personalized and Non personalized SMS sending
＞ Personalized and Non personalized MMS sending
E-mail:
＞ Mass email sending
＞ Personalized email sending
arvato has a long term and stable partnership with China Post. In china, we are one of the largest commercial customers of China Post by frequency and efficiency priority at mailing venue of post office. We provide nationwide and worldwide post delivery services, including letter and printing material posting, parcel delivery, etc. In addition, a dedicated staff will be appointed to handle all printing and enveloping in weekdays so that the quality of all printing issues can be fully guaranteed.
Campaign Analysis
Track, analyze, and optimize tracking code, direct mail, SMS, and E-mail, so that marketing efforts are focused on the most effective campaigns.
Revenue Tracking
Identify the activities that generate the most sales revenue by directly tying every sales back to its campaign source.
Express Follow-Ups
Easily determine which campaign members require follow-up contact after a campaign and define the appropriate actions.
For further information, please contact sales support line: 021 61611866 ext. 6779 or
email to lily.lu@bertelsmann.com.cn |
