Data Management
"An ounce of information is worth more than a ton of opinion."
Gerd Bacher (born 1925), Austrian journalist )
Data management enables the customers to best utilize their data. By converting paper form information into the digital version, customers are able to further maintain and analyze the data to better answer to their end users' individual needs. And thus this becomes a basic guide to other aspects of the whole CRM program.
arvato services China provide tailored data management program for our clients with services including:
Data Capture
Enter all paper form information into the database, including customer profile, incoming fax/mail and transaction histories etc.
Data mining
Analyze the data in quantitive methods, e.g. find and prove how purchase habit differs from customer segments to segments.
Database management
Regular maintenance and management of the database, including data flow management and data cleansing.
Address validation
Find out invalid addresses or post codes with pre-written codes once they are migrated into the database.
Archiving
Archive all paper based forms including registration cards, fax, mails and transaction histories etc.
Campaigns
Manager campaigns from all respective, including data cleansing, data flow, data analysis and marketing fulfillment (which would be illustrated in other part).
For further information, please contact sales support line: 021 54415577 or
email to lily.lu@bertelsmann.com.cn |
Data Management 
