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CRM and Loyalty Program Consulting

In business world, companies are shifting from product driven to customer driven. But have you asked 

How can CRM contribute to the growing of your business in short-term and long-term? 
What's the correct sequence of implement the CRM program? 
How to consolidate investment in different touchpoints, IT platforms, and processes to  establish systematic and continuous program to provider customer friendly experience?

Based on our years of proven success CRM consulting and implementing experience, our team of experts will provide the customerized solution to build the relationship between you and your customers. 

CRM Strategy Consulting
Bringing years of CRM program design experience to the table, we can help clients to define CRM strategy to meet company strategy to increase profitability and deliver greater customer value. We can deliver current state analysis, future state design, gap analysis and transition plan that can be easily understood and implemented. 

Loyalty Program Consulting
Go beyond gaining customer satisfaction, we help clients to remain valuable customer by rewarding with incentives or other benefits. Depending on client's business model, we will create unique points/rewards program. 

Intelligence Service
We help clients to release the value from customer data. Our services provide the best solutions to help clients utilize customers' data, from reporting to evaluation, optimization. 

       Customer segmentation 
       Customer Lifecycle management 
       Campaign optimization 

Marketing Consulting/ Conception
       Direct marketing 
       Systems 
       Customer care 

Business Process Consulting
       Identify opportunities for improvement 
       Give recommendations of areas that need to be strengthened 
       Support decision-making processes 
       Efficiently and effectively manage and drive the improvement process.




For further information, please contact sales support line: 021 54415577 or
email to lily.lu@bertelsmann.com.cn